Blog & Insights

If your aim is to get indexed on search engines, an SEO-focused strategy on its own will not help you…

Learn strategies for Spanish wine in China: market trends, challenges, and opportunities to grow sales with Chinese consumers.

Discover why email marketing fails in China and explore smarter alternatives like WeChat, Douyin, and Little Red Book for real…

We explain how to open a Pinduoduo seller account, build brand trust, and reach millions of Chinese consumers through social…

Baidu Ads are key to success in China. Explore PPC advertising strategies, regulations, and best practices for international brands.

Best Online Programs for Learning Chinese Business Culture Understanding how deals close in a Shanghai boardroom can feel unlike pitching…

Start a Career in International Marketing Pursuing international marketing feels exciting, yet confusion often appears across regions. Each nation holds…

International Marketing Courses & Careers: How to Work with China Entering international marketing can seem large, yet many students target…

China's economy has been growing fast lately, making it an exciting but tricky place for financial companies to shop. Since…

Proposed by A Chinese Marketer’s No-BS Guide for Foreign Brands Philip Chen, CEO of GMA. Philip is founder of GMA…

China’s plant based meat market is growing. Learn how Beyond Meat leads the way and what strategies marketers can use…

Our take on key trends shaping the health supplement market in China and how global brands can capture growing demand…

Already over 16% of China’s e-commerce sales already come from social commerce. This shift is transforming how consumers discover, trust,…

Learn how Little Red Book marketing helps global brands win in China with authentic content, KOLs, and powerful community engagement.

We are a Digital Agency in China, since 2012. These words can be used in your Marketing Campaign. :-) .…

Douyin vs TikTok explained: Explore how content, e-commerce, and users differ, and what this means for brands targeting China.

Learn what Kuaishou is, why it matters, and how to build successful Kuaishou marketing strategies for international brands in China.

China’s fitness market offers huge potential for global brands. Understand consumer trends, key players, and entry strategies that work.

Learn how public relations in China works and discover key strategies to build trust, manage crises, and grow your brand…

Cognac sales in China are surging. Find out how international brands can win with digital, KOLs, and luxury positioning.