Blog & Insights

In this article, I will discuss the new campaign by McDonald's China. I would say that TBWA Shanghai signed a…

Sephora is still growing in China With an annual turnover of around 2.5 billion Euros, Sephora has spread to all…

The wonderful story of Baidu, the Chinese Google When looking at the success of Baidu, we might say its success…

The infant formula market in China . Baby formula market is developing at an amazing speed now in China. Due…

Armagnac in China Chinese people already  like Cognac for its taste and the associated values ​​such as success and luxury. What…

Herborist or 佰草集 ("Bai Cao Ji") is the only premium brand of Chinese cosmetics that succeeded in its business in…

. The outbound tourism market in China is undergoing an unprecedented boom now. And the best marketing strategy is also…

Online Marketing China  . The internet has developed for almost 20 years since it was setup in 1994 in China,…

The British group Diageo spirits are currently voted as the leader in terms of digital communication in China. The brands…

As the world's leading brand of luxury cosmetics, Lancôme has spread into more than 40 Chinese cities and 18,000 retailers.…

Internet Marketing China In 2012, the Chinese netizen population has exceeded 564 million. . . The size of the online…

VISA problem in China? INS has the Solution! . You’ve probably heard, or notify that it’s more and more difficult…

. What's the most popular social media marketing tool for companies? The answer is obviously Sina Weibo. The reason is…

Weibo Management More than 130,000 companies have opened their Weibo accounts. It’s a big number, however, if the accounts are…

As mentioned above, good PR (public relations) can help improve the brand image in China. What’s more, a PR campaign…

Today is February 14, Valentine’s Day in the west and also “Chu Wu”, the fifth day after Chinese New Year,…

China's household appliances market has been expanding with more and more tools entering Chinese houses. That is notably the case…

Nowadays, many companies use this Market research method to verify the quality of their own services in their shops. These…

Have you ever heard of Shanghai Tang? If not, you’re missing out—this is the first Chinese luxury brand in China,…

Leopold Gourmel: a cognac brand ignoring the chinese market  . Today we introduce to you a case study of French…